Question

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10. Choose the correct words in italics in each sentence.

1. The US has a bigger/more bigger market than France.
2. This dress is more cheaper/cheaper than that.
3. There aren’t as many designers in London than/as in Paris.
4. This year’s designs are prettier/more pretty than last year.
5. John Galliano is one of greatest/the greatest designers in the British fashion
industry.
6. I think Stella is most talented/more talented than Susan.
7. Susan is less creative/the least creative of the group.
8. The quality of the clothes in the stores is worse/worst than ever before.
9. The price in France is the same as/than in the UK.
10. The price in the US is lower/the lower than in the UK.

11. Complete the text using the comparative or superlative form of the adjective in brackets.

Giorgio Armani, founder of the Armani Group, agrees that the last year has been the (1 bad) ____ for many years for fashion and luxury goods companies. When the economy is down, people don’t want to spend money. Now, things are slowly getting (2 good) _____ , and customers are becoming (3 optimistic) _______ , but they are (4 careful) _______ about what they buy than they were before. Quality and value for money are becoming (5 important) ______ and it is (6 hard) _____ for companies to sell something just because it has a designer label. People expect luxury goods to last (7 long)____ than other goods. Consumers are (8 interested) ____ in fashion in design than ever before, but they expect to be able to buy the (9new) _______ styles for less.

Answer 1

1. The US has a bigger market than France.
2. This dress is cheaper than that.
3. There aren’t as many designers in London as in Paris.
4. This year’s designs are prettier than last year.
5. John Galliano is one of the greatest designers in the British fashion 
industry.
6. I think Stella is more talented than Susan.
7. Susan is the least creative of the group.
8. The quality of the clothes in the stores is worse than ever before.
9. The price in France is the same as in the UK.
10. The price in the US is lower than in the UK.

Giorgio Armani, founder of the Armani Group, agrees that the last year has been the WORST for many years for fashion and luxury goods companies. When the economy is down, people don’t want to spend money. Now, things are slowly getting BETTER, and customers are becoming MORE optimistic, but they are MORE careful about what they buy than they were before. Quality and value for money are becoming MORE important and it is hard for companies to sell something just because it has a designer label. People expect luxury goods to last longer than other goods. Consumers are MORE interested in fashion in design than ever before, but they expect to be able to buy the newest styles for less.