Ответы
Ответ:IKEA (a trademark in Russia - IKEA, in everyday speech is often pronounced as "Ikea") is a Dutch manufacturing and trading group of companies based in Sweden, owner of one of the world's largest retail chains selling furniture and household goods. Legal name - Ingka The company has Swedish roots and supports the image of the Swedish company in all marketing communications. Founded in 1943 in Sweden by Ingvar Kamprad.
Ingvar Kamprad started trading when he was 5 years old, he bought matches in bulk in Stockholm and sold them in his small village at retail. The first buyer was his father, who encouraged the young businessman. Ingvar continued to trade, delivered goods personally and sent them by mail, then they were pens, pencils, wallets, frames. In 1948, furniture first appeared in the assortment, and already in 1958 the first IKEA store in Sweden was opened. The chain of stores began to grow, in 1963 IKEA entered the international market, starting with Norway.
On January 1, 2012, IKEA carried out an internal resale of its brand for $ 11.2 billion, with the seller being the Liechtenstein-based company Interogo, controlled by Ingvar Kamprad, and the buyer being a subsidiary of IKEA itself, the Dutch Ikea Systems. The purpose of the transaction was called "consolidation and simplification of the structure of the business group", the press expressed opinions that the significance of the transaction is that now the IKEA trademark has a definite value. According to Forbes, the sale of the brand by a Liechtenstein firm to a Dutch company at a market price was currently profitable for IKEA: the wholesale trade is controlled from Switzerland, and the cashier and management company are located in Belgium, in both countries taxation is very favorable.
The modern structure of this company was invented in 1982. The main goal, as Ingvar Kamprad explained, is to protect the furniture company from fragmentation or resale by subsequent generations of owners. Another - though secondary - goal was to optimize tax payments. If I had to express my opinion as objectively as possible, I would say that IKEA is really tax efficient.
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