What does it mean to say that consumers organize knowledge according to goal-derived categories?
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Ответ:
When we say that consumers organize knowledge according to goal-derived categories, it means that they categorize their knowledge and experiences based on their specific goals or purposes. In other words, consumers tend to organize their thoughts and memories in a way that is relevant to their current needs or objectives.
For example, let's say a consumer is planning to buy a new car. They might organize their knowledge of different car brands, models, and features based on their specific goals or needs, such as fuel efficiency, safety, or style. The consumer's knowledge about cars is organized around these goal-derived categories because they are relevant to their purchase decision.
Research suggests that consumers use goal-derived categories to make sense of information and simplify decision-making processes. By organizing knowledge according to their goals, consumers can quickly identify relevant information and filter out irrelevant details. This can help them make better decisions and achieve their desired outcomes more efficiently.
Overall, the concept of goal-derived categories highlights the importance of understanding consumers' goals and motivations in shaping their knowledge and decision-making processes.