Question

Match the beginnings of 1-5 with endings a-e to make sentences about how hotels build their brand.
1 Since competing on price isn't a good strategy in the hospitality industry,
2 Hotels develop brands by tailoring what they offer
3 Brands are designed to communicate a particular set of associations or values
4 Brand awareness is created
5 It is also essential to create brand loyalty

a through carefully targeted advertising and marketing.
b by consistently delivering the same calibre of experience, so that guests will keep returning.
c which the target customer will identify with and share.
d hotels have to find a variety of ways to distinguish themselves from their competitors.
e to meet the specific budget, travel and lifestyle requirements of their target customer profile.

Answer 1

Ответ:

1. Since competing on price isn't a good strategy in the hospitality industry,

- d hotels have to find a variety of ways to distinguish themselves from their competitors.

2. Hotels develop brands by tailoring what they offer

- e to meet the specific budget, travel, and lifestyle requirements of their target customer profile.

3. Brands are designed to communicate a particular set of associations or values

- c which the target customer will identify with and share.

4. Brand awareness is created

- a through carefully targeted advertising and marketing.

5. It is also essential to create brand loyalty

- b by consistently delivering the same calibre of experience, so that guests will keep returning.

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Answer 2

Ответ:

1 Since competing on price isn't a good strategy in the hospitality industry, hotels have to find a variety of ways to distinguish themselves from their competitors.

2 Hotels develop brands by tailoring what they offer to meet the specific budget, travel, and lifestyle requirements of their target customer profile.

3 Brands are designed to communicate a particular set of associations or values which the target customer will identify with and share.

4 Brand awareness is created through carefully targeted advertising and marketing.

5 It is also essential to create brand loyalty by consistently delivering the same calibre of experience, so that guests will keep returning.